Global Stevia-based Sweetener Market Research Report 2024(Status and Outlook)
The global Stevia-based Sweetener market size was valued at US$ 892.4 million in 2024 and is projected to reach US$ 1.45 billion by 2030, at a CAGR of 8.4% during the forecast period 2024-2030.
The United States Stevia-based Sweetener market size was valued at US$ 278.5 million in 2024 and is projected to reach US$ 434.5 million by 2030, at a CAGR of 7.7% during the forecast period 2024-2030.
Stevia-based sweeteners are natural, zero-calorie sugar substitutes derived from the stevia plant, used in food and beverage applications as alternatives to artificial sweeteners.
The global Stevia-based Sweetener market is experiencing strong growth, driven by increasing health consciousness and demand for natural sweeteners. In 2023, total production reached 35,000 metric tons, with beverage industry accounting for 45% of consumption. The high-purity stevia segment is the fastest-growing at 9.5% annually.
The market saw a 25% increase in demand for organic variants in 2023, reflecting clean label trends. Powder form dominates with a 70% market share, while liquid concentrates are growing at 10% annually. Asia Pacific leads with a 40% market share and is also the fastest-growing region at 9.2% CAGR. The industry is focusing on developing improved taste profiles, with a 30% growth in R&D investments for next-generation stevia products.
Report Overview

Stevia/Stevia Rebaudiana is a sweetener and sugar substitute extracted from the leaves of the plant species Stevia/Stevia Rebaudiana rebaudiana, native to Paraguay. The leaves of the Stevia/Stevia Rebaudiana rebaudiana plant have a refreshing taste, zeroglycemic index, zero calories and zero carbs.
This report provides a deep insight into the global Stevia-based Sweetener market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Stevia-based Sweetener Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Stevia-based Sweetener market in any manner.
Global Stevia-based Sweetener Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
- PureCircle
- Haotian Pharm
- Shandong Shengxiangyuan
- Sunwin Stevia
- Shangdong Huaxian Stevia
- GLG Life Tech Corp
- Qufu Tianyuan Biotechnology
- Cargill
- Jining Aoxing Stevia Products
- Morita Kagaku Kogyo
- Tate & Lyle
- Chenguang Biotech Group
- Biolotus Technology
- Daepyung
- Stevia Natura
Market Segmentation (by Type)
- Reb D
- Reb M
- Glucosyl Stevia
- STV Series
- Reb-A Series
Market Segmentation (by Application)
- Beverage
- Food
- Health Care Products
- Pharmaceutical Industry
- Cosmetics
- Others
Geographic Segmentation
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
- Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
- South America (Brazil, Argentina, Columbia, Rest of South America)
- The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
- Industry drivers, restraints, and opportunities covered in the study
- Neutral perspective on the market performance
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Potential & niche segments and regions exhibiting promising growth covered
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the Stevia-based Sweetener Market
- Overview of the regional outlook of the Stevia-based Sweetener Market:
Key Reasons to Buy this Report:
- Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
- This enables you to anticipate market changes to remain ahead of your competitors
- You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
- The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
- Provision of market value (USD Billion) data for each segment and sub-segment
- Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
- Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
- Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
- Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
- The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
- Includes in-depth analysis of the market from various perspectives through Porter.
Table of content
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Stevia-based Sweetener
1.2 Key Market Segments
1.2.1 Stevia-based Sweetener Segment by Type
1.2.2 Stevia-based Sweetener Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Stevia-based Sweetener Market Overview
2.1 Global Market Overview
2.1.1 Global Stevia-based Sweetener Market Size (M USD) Estimates and Forecasts (2019-2030)
2.1.2 Global Stevia-based Sweetener Sales Estimates and Forecasts (2019-2030)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Stevia-based Sweetener Market Competitive Landscape
3.1 Global Stevia-based Sweetener Sales by Manufacturers (2019-2024)
3.2 Global Stevia-based Sweetener Revenue Market Share by Manufacturers (2019-2024)
3.3 Stevia-based Sweetener Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.4 Global Stevia-based Sweetener Average Price by Manufacturers (2019-2024)
3.5 Manufacturers Stevia-based Sweetener Sales Sites, Area Served, Product Type
3.6 Stevia-based Sweetener Market Competitive Situation and Trends
3.6.1 Stevia-based Sweetener Market Concentration Rate
3.6.2 Global 5 and 10 Largest Stevia-based Sweetener Players Market Share by Revenue
3.6.3 Mergers & Acquisitions, Expansion
4 Stevia-based Sweetener I
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